Entrance
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Office Space
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Atrium
Practise Spaces
Bars / Cafes
Studios
Site Office
CAMDEN ROUNDHOUSE
INDIVIDUAL
INTERPRETATIONS
Consideration was taken to build a proposal that responded to a range of findings from across the various practices of MSAP, allowing for reflection upon a more precise outline of developmental opportunities in Stretford.
By cross-referencing the event analysis, trends and associations were identified between the 6 studies; the synthesis of distinct yet complimentary amenities into a cohesive proposal aims to address the desires of a broad demographic to improve Stretford town centre.
IDENTIFY
REALISE
Quantitate Data
Qualitative Data
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Analysis of statistical data allows for key areas of development to be determined.
Analysis of individual (subjective) responses provide creative drivers through which to inform and realise proposal.
A bit of cross-pollination...
SPATIAL STRATEGY
Conclusions: Stretford is lacking in spaces that support leisure activities and social exchanges.
Only 17% of Stretford residents would rather stay in Stretford for leisure activities. [click for souce]
Restaurants, cafes and bars are the most demanded consumer space in Stretford, prioritised as needing development over other amenities by 27% of residents surveyed from an even spread of age groups. [click for source]
Amenity mapping exercises reveal cross-generational support for the reopening and reuse of the Essoldo cinema with interest towards a theatre space for performing arts and community events. [click for souce]
Of all age groups, under 20s are the least likely to spend their free time in Stretford, with 66% travelling beyond Stretford due to a lack of entertainment facilities. [click for souce]
Conclusions: the creation of a second focal point of activity in Stretford will provide social and economic enrichment, drawing those who might have previously left Stretford for leisure activities back to the centre.
"All activity / public space is focused around the mall - when the mall shuts, there is no activity in the centre of Stretford" [click for source]
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Development opportunities - potential to create an alternative focal point to the Mall; programme of evening / night-time economies and leisure amenities will support a transition in activity once the Mall is shut.
